A Social media marketing agency specializes in helping businesses create and maintain a presence on the major social media platforms. They use a variety of tactics to increase brand awareness, build community engagement and drive traffic to their clients’ websites.

What exactly does an SMMA do?

Agencies also provide valuable expertise that can’t be replicated in-house. Their professionals have years of real-world experience and have worked on an expansive range of client projects. As a result, they have learned social and marketing techniques that would take a business months to develop in-house.

Many agencies offer a full-service approach, providing everything from strategic direction to day-to-day implementation of social media campaigns. Others are niche agencies that focus on one or more specific platforms. These specialized agencies can help brands reach highly targeted audiences and generate results more quickly than larger, generalist agencies.

The type of work that a social media marketing agency does can vary considerably, depending on the needs of each client. However, all agencies should be able to perform the following core tasks:

Brainstorming and researching ideas: Determining what types of content will appeal to the target audience, writing and editing content, and designing and formatting it. Distribution: Scheduling and sharing content in the most appropriate channels. Engaging and responding to people: It’s important that social media marketing agencies engage with their clients, as this gives their brand a human dimension. This can be as simple as retweeting positive feedback or responding to questions and comments.